Digital advertising and marketing: only the best ideas worldwide, since 2003

Internet advertising targeting

July 2, 2003 at 5:47 by Martina Comments

Web site operators are getting better at figuring out where you live and what your interests are, all in the process of better targeting their advertising and content. David Strom writes an interesting column on Internet Week whose title is Internet Advertisers Find Better Ways To Find Out About You. I read it with particular interest since it focuses on targeting and technology aspects, explaining a lot of details from the “backstage” of an online campaign.

Comments are closed.

Advertise here