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How is Mr “Sem Roi” doing?

July 17, 2003 at 9:14 by adverblog Comments

Sorry I could not stop stop myself from using this funny title (I really can’t hide my sarcastic copy soul ;-) But talking about such a serious stuff like Search Engines are (here comes the sarcasm again…), this post is to highlight you a recent article by Chris Sherman on SearchEngineWatch entitled “Measuring Search Engine ROI“. It features the results of a survey by NetIQ in which more than 800 partecipants responded to questions about their search engine marketing efforts and the way they measure success, which, by the way, the 31% of them don’t even measure…

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