The virtual dressing room started by Glamour.com about one year ago is proving successful, driving both users and advertisers. DMNews.com reports that Levi Strauss & Co.’s Dockers, Nike and L’Oreal’s Matrix have signed on for the program.
So… this is a new way to engage customers online. Should we call it marketainment?
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Absolutely love it! I just wish the body types were more realistic and there were more selection of what the models looked like.