Digital advertising and marketing: only the best ideas worldwide, since 2003

Nissan Maxima “Mobile Concierge” campaign

September 15, 2003 at 4:52 by Martina Comments

Nissan goes wireless to promote the new Maxima 2004. As iMediaConnection reports today and a press release stated last week, “Nissan has launched a pioneering affinity marketing campaign for the Nissan 2004 Maxima called the “Mobile Concierge” that packages advertising for the new car with compelling entertainment content for consumers.”
The campaign has been developed with AvantGo, and features branding banners that link to a 2004 Maxima microsite designed specifically for PDAs.
PDA marketing sounds very strange to me, since here in Italy (and Europe) we have plenty of mobile phones but only few people, mostly managers, use palm & pocket pc. Personally I’m not even interested in having one, I don’t have such a busy life to actually feel the need of it…

2 Responses to Nissan Maxima “Mobile Concierge” campaign

  1. Roger Michelsen says:

    Looks like a good idea if it worked!
    Unable to change cities displayed – it just keeps showing Hong Kong (which is my favorite city in the world, but I haven’t been ther for 30 years.

  2. mr bean says:

    It would be nice if you could change citys, your stuck with the first 3 you pick

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