Digital advertising and marketing: only the best ideas worldwide, since 2003

Is traffic enough?

September 16, 2003 at 8:47 by Martina Comments

MediaPost reports today about the recent Ford F-150 truck online campaign.
According to Nielsen/Netratings traffic from home to Ford jumped 72% to 842,000 unique visitors, thanks to the heavy advertising on MSN, Yahoo! and AOL. Masha Geller says this has been a successful campaign…
Well, I do agree that traffic is important, however I believe that, in order to evaluate the results of this online effort, we should better look at other data, not mentioned in the article, such as the number of people that have signed up to receive further information on the vehicle, or have booked a driving-test.

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