Digital advertising and marketing: only the best ideas worldwide, since 2003

Ford: SportKA “Evil twin” campaign

September 30, 2003 at 2:30 by Martina Comments

Someone says it’s humorous, someone else claims it’s cruel and not funny at all. The online video ad developed by Ford to promote it’s new SportKa has raised a lot of noise. It was supposed to be a viral marketing effort, so maybe this is the perfect result Ford wanted to reach… You can see the ad online at: http://www.the-eviltwin.co.uk/
Or read more on Revolution Magazine and Ananova.
Sorry guys but comments are now closed. The discussion was going in the wrong way.

88 Responses to Ford: SportKA “Evil twin” campaign

  1. K. Toone says:

    Is the advert chopping the cats head off in the sunroof for real?! how can they expect to sell cars to a population of animal lovers? I was emailed it and usually find those sort of ads amusing but that was over the line. sick.

  2. Dave says:

    I too found the commercial sick and twisted! NOT FUNNY ON ANY LEVEL!
    Why would the overpaid mental cases at Ford think that beheading a cat would somehow entice me to buy their car?
    They need to seek professional help…NOW!

  3. Dave McCoy says:

    Clearly, we, as a society must vehemently protest these displays of animal cruelty. This campaign is completely apalling and is so very wrong on many levels.

  4. Eric says:

    I thought the ad was the funniest thing I’ve seen in a long time. Obviously they got what they wanted out of it. You’re interested. That’s all they needed from you. All of your sicko friends are going to look at this and laugh their rear ends off and maybe even think about buying the car. It was an original idea and if you don’t like it, just don’t watch it. No one is holding a gun to your head.

  5. Anne-Marie says:

    Fantastic stuff… it’s not pretty to watch, but everyone’s talking about the SportKa now! Which just goes to show, there’s no such thing as bad publicity.

  6. Richard Sims says:

    I’d like to se the ad where the cat has its head chopped off by the car’s sunroof. Any ideas where I can find it on the web?

  7. stefan says:

    fantastic hahahaha

  8. George says:

    For those that haven’t seen it…
    http://rizzn.com/images/kA2.mpeg
    For those wondering “What are they thinking?!” this is a simple case of targeted marketing. This car is a sportier model of the Ka designed for a younger, more rebelious croud. They are not trying to sell this car to everone with this ad, just that corner of the market for which it was developed.
    Also, for those animal lovers out there, you will be glad to know, if you watch the video carefully enough, you can see that the cats head was not really removed. They just managed to hide the head for most of the cat’s sliding off the vehicle, and placed a computer animated bloody wound over the head when it appears as the cat flips off the mirror.
    Regardless, it’s a very funny ad. Just try to refrain from cutting your own cat’s head off with your car’s sunroof as it is just plain mean.

  9. Stacey says:

    That is and awful video, disgusting, and I can’t believe some bozo out there thought it up. The website doesn’t seem to exist anymore…which is a GOOD thing. Sicko’s.
    NO WONDER I NEVER OWNED A FORD!!!!

  10. Andrew says:

    OUTSTANDING!! I thought this was the best ad for a car I have seen in years!! It catches your interest and ads controversy!! Madonna could not have done any better. GOOD JOB FORD!!!!!!

  11. Nate says:

    DUDE!!! I want one of those sunroofs on my F-350!!! Serves that damn cat right anyhow, he was fixin’ to claw up seats and piss all over. One less fuzzball, who’ll know the difference?

  12. Michael says:

    Ok….i got in a arguement with my mom that the cat really didnt get its head choped off! Does anybody have proof r knows 100% if it really got its head choped off r not

  13. steve says:

    The only thing wrong with that idea is that you end up with the stinking cat head in your car. I liked the way the body of the cat hit mirror on the way down. Great sense of humour. Thats right humour.

  14. steve says:

    The only thing wrong with that idea is that you end up with the stinking cat head in your car. I liked the way the body of the cat hit mirror on the way down. Great sense of humour. Thats right humour.

  15. Michael says:

    To start off, I’m a strict vegetarian and own two cats. However, that commercial was awesome!
    Lighten up folks. It was absurd humor. The car did it. Not some mean, cat hating person, but the CAR. That’s what makes it funny. Well, that and the way his little feet were kicking! =)
    No, the cat really didn’t have it’s head cut off. It was a CGI sequence. No ad company is dumb enough to actually kill a cat and have to with stand the PETA backlash!
    Ford did not release the ad. Ford did not make the ad. Their UK ad firm did. Ford rejected the ad. No one claims to know how the ad ended up on the net.
    This was almost as good as the Trunk Monkey ads!

  16. Dogjet says:

    Some of you guys need to lighten up. I like cats and I thought the ad was hilarious.

  17. dave golbitz says:

    I laughed my ass off, but now I can’t find the commercial online anywhere.

  18. Jane says:

    I was emailed this ad, and have to say I was disgusted. Found nothing funny about it and to be honest, think it encourages animal cruelty.
    Just yesterday in Ireland a 3 year old toddler got his head trapped in an automatic window and died – is that funny too?
    As soon as I saw this ad I contacted PETA and it pretty much immediately vanished from the web – NICE ONE PETA.
    I’d say Fords ad agency are getting their knuckles rapped now and good enough for them. Talk about SICK MINDS.

  19. Steve says:

    I work for Ford in Australia and this is flying around like a twister!!
    It’s great. I’m a Cat lover but a lover of good old fashioned humour!! Hats off for the attention to detal!!

  20. mark says:

    This ad is in poor taste but does it’s job well. Everyone is talking about it.
    To the stunningly stupid people that think a real cat was used in the ad- duhhhh! Would you like to buy Westminster Bridge? I can do you a good deal as you are clearly very very very gullible.

  21. dave says:

    This is a joke ad albeit in poor taste- to the poster that commented on the child in Ireland, I’ll bet you the Sportka’s windows and sunroof both have an anti-trap mechanism that winds them back to prevent such an occurance- the closing sunroof was only used for the ad bozo!

  22. Tehomer says:

    Next time you’ll cut the head of a person in an ad (virtually, of course) and say you should not take offence, as it is targeted for the “rebellious crowd”, and not you, why do you look at it?
    Thank you, but not all means should be employed to attain publicity.
    Also, when watching an ad, the viewer does not know the punch line beforehand – he has no protection.
    The people behind the ad lack ethics, wisdom and common sense.
    It is unfortunate, that this ad had been created and distributed, as although it may soar sales for the company, and raise controversy around the creative company, but definitely damages culture.

  23. Michael says:

    “…definitely damages culture”? Please elaborate.

  24. Rob says:

    I’m one of the few to laugh at sick humour but there is nothing humourous about this. It’s sick and highly unnecessary!
    As a Marketing Manager, I see the point of ‘any publicity is good publicity’ but this doesn’t do anything for me.
    I agree 100% with K. Toone and Dave at the beginning of this post.
    Glad to see the website is down!

  25. Dave says:

    Guys come on – it was CGI and a bit of fun – I thought it was hillarious. And for those who think it has been taken off the net – think again – its still out there

  26. Jane says:

    To Dave (bozo)!? I KNOW the cat was not real. That is not the point. The point is this ad promotes and makes fun of animal cruelty, simple as that. Not everyone shares your opinion or your sense of humour. As for your bet, I have a Honda which has electric windows and sunroof, none of which have an ‘anti-trap’ mechanism. In fact I know no one with a car that does. Maybe the Sportka will be different, maybe not – Whatever.

  27. Geoff says:

    Whoever thinks they would actually kill a cat to make an ad is just plain stupid!
    If you pause the ‘movie’ at the 26-second mark you will see the cat disappears totally, to be replaced by the ‘mock-up’ version.

  28. Axo says:

    Sorry folks, this is sick – any public showing of animal cruelty – even if fake – seems to send a message that animal abuse is OK or even funny and some sicko would try it. Morbid humor is fine but keep it in your own home. We all know of outrageous cruel actions as a result of images in the media…

  29. Nelson Muntz says:

    The ad is quite funny,too bad it was not a real cat. Haw-Haw

  30. jopad chineto says:

    Hee-Hee-Hee
    Mmmm Me likee kitty!

  31. Paddy Wiggum says:

    PETA Nazis
    Stop crying you retards it was just a cat!!

  32. BOB BABY says:

    Ok so you guys know they didn’t actually behead a cat, right? Get over your selves already. It’s self ritchous people like you that make me afraid to pretend to behead a cat. First they did the bird lovers, and now it’s cats. The next evil twin is gonna take on dog’s. Yah know they are going to do it eventually, so get prepared.
    Sincerely,
    Fafowadgrads

  33. BOB Again says:

    Ok heres one for you freaks who keep telling people,”We all know of the horrible crimes that happen as a result of TV violence.” GO BLOW IT OUT YOUR *@!!. Tell me one war that has been faught pecause of TV violence. Show me a study that links TV violence with over 10% of crime in any country. Sick fu*ks don’t need an excuse to do twisted things, they just do them. I bet if you actually look into it (rather then talking out your but) you’ll find that 99.999% of the sick twisted crimes are done by people who have psychological problems. So if you want to raill up aginst something to prevent cruelity to animals and people push for cheaper and more available psychological testing and treatment.

  34. Pussy Ad says:

    The ad was funny, and in good taste. I am sorry Ford chose not to run it. Anyone who compares a computer animation of a cat losing it’s head to an actual entrapment of a child is a sick person and should examine the value they place on human lives.

  35. Never Mind says:

    Well, $hit. I guess someone should call the discovery channel and let them know that their display of animal cruelty will not be tolerated as well. Showing gazelles being torn to shreds is infinitely more graphic than this ad. And, above all, what they show is real.
    Just in case your ignorance has overwhelmed you (which is not beyond possibility from what I have read), I would like to point out that the above was sarcasm. No animals were hurt and it does NOT promote animal cruelty. I guess the humor was just lost on you.

  36. Stevo says:

    The real allure of this commercial is that the viewer is 99% sure that no one would actually chop off a cat’s head for a commercial, but the commercial was so well done that it leaves that 1% of doubt in the viewer’s head. That is where the true shock value comes from. I say bravo to Ford for not “officially” releasing this commercial, while still getting the great publicity from people like us talking about it.

  37. Hunter of Cats says:

    Cool

  38. Lighten Up says:

    Anyone know where to find the one where the Sportka’s hood opens up and nails the flying pidgeon? Not too many sites are carrying these vids due to bandwidth issues.

  39. lucho says:

    Great publicity or bad publicity? lots of people wont buy this car, believe me, I saw on tv that Ford latinamerica is having serious doubts about releasing the evil twin in some latin countries, since people are dissaproving the commercial (cat and bird version). I have seen a lot of really cool commercials, for example the Indu version of Peugeot or the “Geropa” ad. made for Renault Clio. Those are good marketing moves, theres no need to make some twisted and sick ad. to win people’s attention.

  40. Gross-A-Roni says:

    Don’t think that the offensive ad won’t hurt Ford. I was considering looking at the new Mustang that’s supposed to come out (the one that resembles the original Mustang), but after seeing that pathetic commercial, I’ll just bypass ALL Ford products and go with a 350Z.
    WAY TO GO, FORD!!!! DRIVE YOUR CUSTOMERS AWAY ONCE AND FOR ALL!!!!

  41. X-D says:

    The cat and the bird weren’t real. And the commercial sparked an intrest in if I could do that with my sunroof. Get over youselves and stop crying about the only car commercial I ever found interesting. A good time was had by all and you know it, so shut up. I taped an ant to the wall, someone call PETA immediatly!

  42. radar says:

    I love cats – they taste just like chicken (so do pidgeons)!!! Aw, did poor Fluffy’s decapitation offend you. PISS OFF ! Apparently, you’ve never been blessed with animal presents on or in your vehicle, let alone performed manual labor to clean it. If you let your feline out of your dwelling, its fair game for my canine (and my sunroof).
    Have A Nice Day : )

  43. Kelly says:

    To “RADAR” in response to his ignorant posting on April 9-You sound as if you have a very sad and pathetic existence if you have such a lack of respect for living creatures. Quit being a victim in life and get some professional help. PS

  44. Francois says:

    Any idiot will know the ads were computer generated. I have hated cats on my car. I found the ad to be funny as hell. I WILL BUY A FORD TOMORROW. The ad was excellent! My frustration from birds and cats damaging my autos was gone with laughter. Super ad (for intelligent people only)!! hahahahahahahaha!!!

  45. Gary says:

    I showed the ads to my 180 high school seniors. The laughter was overwhelming. The students all insisted for a copy to be emailed to them. This ad is all over the net now with a young crowd that loves it. They understand it is all computer generated and they see the humor. These kids love their autos and hate birds and cats that frequently dirty clean cars. Ford just increased market share with this generation. This is just an observation from my 180 students that viewed it.

  46. Kinslayer says:

    You humorless philistines complaining about the commercial are nothing but sheep. You need to be led around by the hand; trained how to think; told what to say, because you are completely unable to do it for yourselves.
    Nevermind the fact that this commercial isn’t even REAL. If this commercial incites the beheadings of felines, it will be YOUR fault, not Ford’s. It will be because you retards have spawned an entire generation raised by public schools and television – with no moral compass or common sense.
    You PETA loving pricks vehemently supported fining a man $10,000 for putting down a disgusting, disease-ridden rat that was ruining the garden he had worked hard to grow. You’re the same bastards who empowered the EPA to confiscate the land of a farmer in Oregon because some stupid owl perched on the branches of HIS tree. Tree huggers and animal rights activists should be systematically spayed and neutered so they can’t reproduce.
    You dreadlocked scumbags are no different than the last generation of Jane Fonda wannabes who spit on and applauded the deaths of soldiers defending your right of free speech – stinking dirdbags who never did anything for anyone, but smoke dope, eat shrooms, and spike trees.
    Now you want to take rights away from people and give them to animals. And you wonder why you’re hated so much. Come on people, it’s just a commercial…besides, it was damn funny.

  47. Ian says:

    Whats the big issue here?
    A certain lager brand for instance have an advert out at the moment which uses the tagline ‘dont lose you head’ and shows people walking around with no heads. ‘Tunes’ the cough sweet manufacturer is doing exactly the same and you see a head water-skiing.
    Are all these tasteless as well! No its funny – so why shouldnt Ford’s be any different!! Reinstate the website and let the darkest of humour live!

  48. Trailer Park Boy says:

    For those who think this is only nothing but a CGI generated video, get a load of this:
    Suppose there’s a CGI generated video of a black man beating on a white man and slice his head off just because of his race, would that be alright?
    Would a CGI generated video of a car hitting a victim at 90 miles an hour and have the driver laughing about it be alright to you?
    Would a CGI generated video of handicapped person getting beaten by a baseball bat repeatedly, just for the sole purpose of not having any legs. Would that be alright for you?
    The fact is, animal cruelty is being cruel to animals, regardless of wether it’s a person or an object. CGI nowadays look real, and you have to admit that. And when the video ‘looks’ real enough, you can no longer use the fact that it’s fake as a defense. This is a commercial, not a movie where it has warned the audience about its content being fake. There is still the idea of animal cruelty, and that’s pretty darn real to some younger audience. Imagine your kid trying to saw the head of his cat the next time you laugh.
    I’m not an uptight person who is against a little humor, but if Ford decided to put that on television at daytime, they’re gonna get their asses sued to kingdom come.

  49. wtf says:

    i still dont understand how this is even remotely funny. how is the concept of a car killing an animal animal funny. im not a big animal lover but this advert sucks big time. havent seen the pigeon one but what kinda sick promotion are they trying to do. Someone deranged might actually pick up on it and do something like it.
    I am sure pet owners will always remember this and avoid ford. i think ford cars are extremely ugly anyway but this tasteless peice of anti-promotion has really put me off them . i hope the guys who thought off the advert lose someone they love the same way and realize its not funny.

  50. gtost says:

    I can’t believe anyone would find this acceptable, let alone humorous. I guess next time theres a Columbine shooting or some other deplorable act of violence that makes us ask “what has happened to our society” we can contact all of those who found this ad funny and ask them for an explanation. And just because its fake doesn’t make it any less disturbing. Maybe we can have an ad where CGI children get abducted, raped and then beheaded… would that be funny too? After all, they’re not real right? Wrong. Very, very wrong.

  51. Trunks says:

    These commercials are hilarious! They have another one with a pigeon that tries to land on the hood of the car and the hood pops up and smacks the pigeon away. Original idea that is gettin people talking about the car and their company, the commercial did exactly wehat they wanted.

  52. DaFox says:

    Look at it like this. we ALL know that the vido clip is not real (unless u r a complete moron, in which case dont read this), but it in fact is FUNCTIONAL advertising. think of the Quiznos Sub comercial, a disgusting comercial in its own right. BUT, you remember it, you talk about it, you spread the word about it, and guess what? You are turning into free advertisement! amazing, aint it?

  53. tex says:

    Is there a model for my ex-wife ?
    I can see it now. The Texas SportKa Massacre.
    Wait, I apologize – it’s a UK vehicle – SportKa The Ripper.
    If FoMoCo would only release the Falcon Ute in the USA
    a “Mustang GT Ranchero” with a 5.4 Litre V-8 – cool
    The Falcon XR-8 looks pretty good too !
    check ‘em out
    http://www.ford.com.au/home/home.asp
    for now, I’ll just keep my 1969 Mustang 429 cid V-8
    (that’s a 7.0 Litre V-8 for those of us on the metric system)
    p.s. – I need to retro-fit a SportKa sunroof on it
    I want to die in my sleep like my grandfather – not yelling and screaming like the passangers in his car !

  54. andy says:

    This wasn’t real. I find it strange that people take pretend animal violence more offensive than pretend human violence. We kill people in movies and tv every day but heaven forbid we kill a cat using pure special effects.

  55. melody says:

    Hate cats…but I thought this was in really bad taste and surprised anyone would propose that the attention outweighs the risk. I’m really weary of the “don’t watch” attitudes out there – I won’t, if someone will just be sure to mention beforehand that the following is rude, vulgar, or in this case, disgusting. Maybe it would only run during Springer – yeah that would work. If this had made it to TV – I hate to think of my daughter watching it. The posts that are scariest though…are the ones who are actually angry at those who aren’t amused and the ones who seem inclined to think cats, real ones, deserve it somehow. As for the teacher who showed it to his class who found it hilarious – what’s on the planner for tomorrow – some sexist “humor” or racist “jokes”? If teenagers laugh should someone manage to get a market share for that too?

  56. ploodie says:

    I almost cried when I saw this. Fake or not, the idea of a cat slowly decapitated by a window makes me nauseated in my stomach. I think it is offensive because it is an everyday reality – there are people out there who enjoy torturing and maiming animals – a kid in my hometown gouged out the eyes of a puppy with a pencil last year! To take this sick reality and turn it into an ad to sell a lousy Ford is disgusting.
    Let’s make an ad about how the car is roomy enough to rape a girl in, or molest a child, or has a strong bumper from which to drag a member of an ethnic minority from. Sure, these are tragic everyday events – but comeon! It’s just CGI!

  57. Nevermind says:

    Are we that desperate for anything remotely clever? Maybe Ziplock could produce a creative little ad suffocating some fake puppies and everybody will applaud and then run out and buy more baggies!

  58. armadillo says:

    I’m not buying the Ford didn’t know about it bit – nobody would take it to that level of production and expense without a go from the client. One can imagine that the future will bring both legitimate and bastard advertising campaigns.

  59. Jack in the US of A says:

    This ad is fun. Remember the car is supposed to be EVIL. That is the theme and they do a great job with it, you humorless trogs.
    NO ANIMALS WERE KILLED making this ad, PETA can go PETA themselves.

  60. forsakenZen says:

    Hell yeah that was funny. Your a fuckin’ idiot if you believe it was a real cat (or you just believe that all special effects are are explosions and fake gun shots). The bird one is funnier than that.

  61. Kay says:

    It would have been funnier and alot less offensive if the car had been a proponent of the “catch and release” program.

  62. Vic says:

    Will you guys listen to each other? Some people saying this ad is tantamount to promoting ethnic genocide. Others saying it will make people go out and pull cats heads off. It is a bit of fun. The trouble is the very loud easily offended majority tend to scream and shout their hysterical nonsense until every one else has to listen to them through the pressure of political correctness. Puleeeze get over it and get a life!!

  63. VIC says:

    I meant very much to say MINORITY in the previous message so accept it as so.

  64. Randall in Tampa says:

    Here is something interesting. Of all the people who posted to this page, the only ones who have such an inadequate vocabulary and IQ they have to resort to profanity, name calling, and incorrect spelling are people who found humor in a car beheading a cat or killing a pigeon. Is there a direct correlation? I think so.

  65. catNthehat says:

    your all idiots….yes its funny….its not designed to sell cars by iteslf, but the publicity around it, like you people commenting on it then asking their friends if they’ve heard about it, so on and so on…THATS what advertises their car. the fact that its not REAL is what makes it funny, like a cartoon, like dynamite blowing up in daffy ducks face. why dont you all do something worthwhile today and sponsor a child via Christian Childrens Fund. That way the child wont have to eat an animal which you cherish more than people, and the child can grow up to make funny adds. OK, im bored now and will surf on never to return to this page….devour yourselfs.

  66. JP says:

    Where can i buy one these cars???? This was awesome.

  67. Pedro says:

    sure it is funny i was like oh god thats horrible *chuckle* so geeze get over it

  68. Teresa says:

    This ad about killing animals is supposed to make me buy one of their vehilces? That was pretty much the most disgusting commercial I’ve seen! I don’t care if it was for real or not – they made it LOOK real – that’s what counts. THAT’S what makes these people sick! Did the management get a chance to review this before it went out? I doubt it – unless the management cares nothing of cruelty to animals or is just as ignorant as the person(s) who created that ad. NO FORD FOR ME!

  69. crod says:

    i hate cats and that was the funniest shit ever! shit, it could’ve been a human and i thought it would’ve been funny. outstanding work!

  70. Dragon says:

    It is a known fact that a large percentage of sociopaths have a background of animal abuse or torture from childhood days.
    This commercial may not *cause* such behavior, but it attempts to make it socially acceptable. So it is definitely part of the problem.
    Any of you who think it’s funny…just imagine the same ad with a little kid getting his/her head cut off the same way. And it does NOT matter that is isn’t real…it LOOKS real. And it is sickening. If you really think it is funny, you really need help.
    I have a Ford truck and four cats. I am now selling the truck. And I hate PETA too, but I am going to pass the information about this ad to every animal owner and animal group I can find.

  71. Mr. Figure says:

    You idiots watch the news every day and see our soldiers getting killed in Iraq, but you do nothing about it you set in front of your tvs or computers and do nothing support our troops. Yet you want to put down Ford for making a commercial that is actually funny. I am an animal fanatic but I am comfortable enough with myself that I can watch it and laugh.
    So set there watch the advert and keep your mouths shut like you do when you see the soldiers and citizens of Iraq getting killed.

  72. Tolentino says:

    MUITO MAU GOSTO !!!
    CLARO QUE (ACREDITO) QUE N

  73. Al says:

    Fact – Ford approved the production of this sick ad, knowing full well of what would happen.
    Fact – Ford thought it would increase car sales.
    Fact – I was considering buying a Ford Focus after Consumers Reports highly rated it.
    Fact – I’m now driving a fantastic Toyota Corolla. Toyota never made a sick ad like Ford did.
    Fact – Ford just lost a $20,000 car sale and all future car purchases from me.
    Fact – The SportKa ad failed to make me buy a Ford Product.
    Fact – Ford screwed up.

  74. cris says:

    I showed the ad to older people…and younger. Me being in the middle…I laughed my rear off. And, I too showed it to my HS class. EVERY student was rolling with laughter. My principal on the other hand, disliked the ad. Is it an age thing? I have cats…I love them…I havent been dumb enough to leave my windows down though as others seem to do. Sorry there is no sunroof on my mustang. Go Ford….cause I have been looking for more ad’s ALL day.

  75. Kris says:

    No, it isn’t funny. Yes, it is sick. And for anyone out there who thinks it is acceptable you too should be locked up.
    Animal cruelty is nothing to joke about…it’s unacceptable, unforgivable, and those who partake in it ALWAYS get bored and move to the next inevitable stage…humans – that means you, your mother, your child. If the ad were about a child getting its head chopped off I dare say anyone would think it funny or appropriate. Well, as far as I’m concerned, there is no difference – either actual act would be illegal and indefensible!
    This type of ad -and the idiots who think it is funny or okay- are exactly what is wrong with today’s society. It is that type of sick, twisted, “humor” that has caused the desensitization of society until anything short of 911 is no big deal. Well it IS a big deal and it’s NOT funny and it’s NOT okay!! And if you think it is…YOU should be locked up.
    Oh yeah…Ford will never see a penny of my money!

  76. Anonymous says:

    I would just like to know how some of you are so sure that this ad is not real. You say it’s CGI but how the hell do any of you know?? Do you work for the advertising company? To think immediatly that it was CGI because ‘no one would really do that’ and that only an intelligent person would ‘get it’ is really moronic, and you either have not been horrified by having seen true violence or you are mentally/emotionally numb by seeing so much on the stupid box we call T.V.. Ads like this continue to show the truely barbaric nature of people, that some of us are trying to overcome. You people who laughed at this ad are also probably just fine with killng 1000 Iraqi’s as revenge for four Americans. Your a disgusting breed of human.

  77. mike says:

    the only thing that could have made this any funnier was if the roof had cut off the head of a cat loving, stinky hippie. hhaaa!!!!

  78. craig says:

    SICK, IN BAD TASTE, NOT FUNNY, AT ALL!!!!!!
    FORD SUCKS!!!

  79. G. S. Patton says:

    A reply to the comments several ‘hinge-heads’ out there:
    “Just yesterday in Ireland a 3 year old toddler got his head trapped in an automatic window and died – is that funny too?”
    Why would that be funny? It sounds as if that *really* happened …
    “As soon as I saw this ad I contacted PETA and it pretty much immediately vanished from the web – NICE ONE PETA.”
    Oh, so you and PETA were personally responsible for it disappearing from the website? Too bad you couldn’t/didn’t take care of the other 500 carrying it then. The only thing worse than a politically-correct activist is an incompetent one. Try again, I’m sure you have lots of e-mail bandwidth to waste.
    ” … I’ll bet you the Sportka’s windows and sunroof both have an anti-trap mechanism …”
    No, but wait until we’re fully assimilated into the Borg-like politically correct culture … then you can be that every sunroof will come with an anti-trap mechanism to protect us from ourselves. By the way, can YOU protect all of us from the extra $150 the anti-trip mechanism will cost on each car? (anti-trip? you need to work on your mechanical engineering terminology anyway)
    “Founder Henry Ford accepted a medal from Adolph Hitler and helped the Nazis … blah, blah, freakin’ blah”
    Yeah, and the Volkswagen was designed at the behest of sick old Adolf himself. The last time I checked, HE was card-carrying Nazi number one. And the parent company of Mitsubishi produced the famous A6M ‘Zero’ series of fighter planes (and quite a few dive bombers and torpedo planes) which ACTUALLY DID rain death and destruction upon untold thousands of people in the Far East. How many of you non-Ford buyers are considering a boycott of Jettas and Galants too?
    “… after seeing that pathetic commercial, I’ll just bypass ALL Ford products and go with a 350Z.”
    Oh, I’m sure. Anyone with brains *knows* you’re not telling the truth … even a PETA person wouldn’t be dumb enough to put a 350Z in the same comparison field with a rattly Ford Mustang. You’re probably driving a 1991 Hyundai with a self-righteous smile on your face, you nimrod.
    “One can imagine that the future will bring both legitimate and bastard advertising campaigns.”
    I asked a semi-literate homeless person on the street and he too agreed that this comment not only lacks relevance in this topic, but is patently asinine.
    ” … they made it LOOK real – that’s what counts.”
    Huh? Oh … OF COURSE! It has to be relevant and made by a Hollywood activist to have real value for you, right? Activist he isn’t, but using your comparison, I suppose that Steven Spielberg should be strung up for making ‘Band of Brothers’ “look real”, right? After all, if it looks real, I might want to go out, put on a soldier’s uniform from the last world war and kill people.
    Folks, there are real issues in the world to worry about; a car ad just ain’t one of them, trust me. Don Quixote would be proud of all the windmill-tilting going on here.
    Oh, and for you folks that are wondering about the ‘hinge-head’ comment at the top, I think that most people that are taking this commercial too seriously have a hinge installed on the cranium from their recent lobotomy, so as to more easily facilitate replacement of the thinking parts of the brain when they are ready to rejoin the productive parts of the human race.

  80. Anonymous says:

    Oh yeah, I forgot that only hippies are adverse to killing anything for no good reason. The mentality of “people” like you is really disturbing. Those who live by the sword will die by the sword, and so will eventually this sad culture minds like yours perpetuate.

  81. Robert R says:

    I read all of this post thread thing and my Ford Tempo does not an animal bring in any way. Before Chirstmas I checked all my oil and to see if there was any truth to if someone dumps 1qt of water in a Ford crank case it will destroy the engine. Ford says not but my mechanic agrees with me because of this cat video thing. Ford will pay for this dilenation of society and engines.

  82. Anonymous says:

    G. S. Patton: Please have a heart-to-heart with your ego and ask it to please stop embarassing you.

  83. Bucky says:

    This commercial was so real that I had to immediately engage in animal cruelty. I went out and grabbed a cat from my neighborhood and stuck his head in my sun roof and closed it. I could not get the head to detach from the body no matter how many times I tried. Also, I tried to smash a bird on the hood of my car. I couldn’t get it to work like in the commercial (my hood wouldn

  84. Pat says:

    Whoever made this ad deserves to have their head chopped off in a sunroof.
    End of discussion.

  85. Homer says:

    Hey Bucky – Welcome to the Dark Side of The Force.
    The discussion has just begun Pat.
    Robert – Ford engines don’t use oil – try putting cat’s blood in it – it’ll purr like a kitten. Use Exxon gasoline if you want a tiger in your tank.
    ROTF – LMAO !!!

  86. BDK says:

    At first I was shocked, but then I took comfort in knowing it wasn’t real and now I think it’s hilarious. Fortunately, I’m one of those 10% of the population that can control my emotions. Unfortunately, the other 90% has to ruin it for everyone else.

  87. Sam I Am says:

    Well I really don’t see the humor in this, maybe it’s just me, I also know it is fake, and wasn’t overly disturbed by it, however, I am an adult. As I was watching this my 4 year old nephew walking in, when he saw it he started crying, he did not know it was fake. As far as this making me want one of their vehicles, even if I thought that was funny I would steer clear, I don’t have any children but I do have 12 nephews (and may have children of my own someday) and would never buy a vehicle that would be potentially dangerous to a child (or drunken friend). I’m not exactly sure who this is supposed to be targeting.

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