Digital advertising and marketing: only the best ideas worldwide, since 2003

The Mobile Marketing Value Chain

October 8, 2003 at 2:48 by Martina Comments

The mobile marketing industry is becoming stronger and stronger. FlyText has published yesterday an interesting Press Release in which Pamir Gelenbe pictures the current state of the art in the market, describing, in particular, three kinds of business models that can be found in the mobile marketing space:
- Agencies
- The full service mobile marketing specialists
- “Gateway” companies

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