If Smirnoff made trunks…
This title stands out on the entry page of a microsite launched by Smirnoff to support a viral email campaign recently launched in the UK. On the microsite users can create their own movie trailers, engaging friends and making them laugh.
A very nice and funny idea that will probably help Smirnoff collecting quite a few new email addresses to target next campaigns.
PS: If you want to build your movie trailer too, you need to cheat the entry page, by saying that you live in England and, of course, you’re older than 18 
yep that works – guarentees to be sent on to at least two other people due to the nature of the creative !
LOVE IT! Used it as a resignation letter to my HR person…