Digital advertising and marketing: only the best ideas worldwide, since 2003

If Smirnoff made trunks…

October 30, 2003 at 3:15 by Martina Comments

This title stands out on the entry page of a microsite launched by Smirnoff to support a viral email campaign recently launched in the UK. On the microsite users can create their own movie trailers, engaging friends and making them laugh.
A very nice and funny idea that will probably help Smirnoff collecting quite a few new email addresses to target next campaigns.
PS: If you want to build your movie trailer too, you need to cheat the entry page, by saying that you live in England and, of course, you’re older than 18 :-)

2 Responses to If Smirnoff made trunks…

  1. Jaime G says:

    yep that works – guarentees to be sent on to at least two other people due to the nature of the creative !

  2. gunjan says:

    LOVE IT! Used it as a resignation letter to my HR person… :-)

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