Digital advertising and marketing: only the best ideas worldwide, since 2003

Lego’s online promotion

November 11, 2003 at 4:55 by Martina Comments

As Revolution Magazine reports today, Lego, the Danish toy manufacturer is running a pan-european interactive campaign to raise awareness of its Bionicle, Sports and Racers lines. The campaign is running on Fox Kids websites in the UK, Norway, Denmark, Sweden and The Netherlands, driving traffic to microsites (the English Bionicle one should be here).

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