Digital advertising and marketing: only the best ideas worldwide, since 2003

Branding the impossible

November 18, 2003 at 4:35 by Martina Comments

Remember, there was a time when advertising didn’t exist… but now these times are gone and, as the New York Times writes today: “The trend to advertise in places that had until recently been advertising-free is accelerating, with two major marketers clambering aboard the booming brand wagon.”
The reference by Stuart Elliot in his excellent column is to Toyota and Nextel, but these are just two examples of “branding the impossible”.
Maybe we have reached a point of no return :-(

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