Digital advertising and marketing: only the best ideas worldwide, since 2003

Nappies’s online promotion

December 9, 2003 at 5:32 by Martina Comments

Back from a short vacation in Barcelona…
Proctor & Gamble has decided to use the Web to promote its Pampers brand. The news is reported today on Revolution, saying that the campaign will run through MSN network.
It will be very interesting to see the creative used to promote this product online. P&G is investing a lot in Pampers‘ online presence, as you can tell from the Web site, which offers a lot of baby related information, and it’s said to have 725,000 per month.

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