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GM promotes “The Hot Button”

January 8, 2004 at 4:50 by Martina Comments

General Motors has started a $50 millions campaign to promote its brands in the US with the “Hot Button” program. The first step has been sending out a direct mail piece to 6 million consumers nationwide and will include television, print, Internet and public relations.
As explained by on a special web address US consumers have the chance to win one of the 1,000 that GM is giving away until February 29.

One Response to GM promotes “The Hot Button”

  1. Cynthia M. Williams says:

    I would like to know how many cars were actually given away.

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