Digital marketing is strategic
According to a recent survey, about two-thirds of top-level marketing executives surveyed said online marketing has a high strategic importance to their companies. The news is reported on DMNews.com, where Brian Morrissey also quotes Kathy Gogan, vice president of marketing at Responsys, who says:
“I see that as a shift from having the attitude of it being an experiment. Digital marketing is much higher in terms of importance, and they’re also spending more in that area.”
Online marketing is much higher in terms of importance than 2-3 years ago as online market is very large, it is growing permanenly and, very important, it provides a fast feedback.