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The Year for Wireless Marketing

February 26, 2004 at 9:42 by Martina Comments

A post with a self-promotion… On MarketingProfs there’s an article I’ve written:
The year of wireless marketing
Any feedback is welcome!

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One Response to The Year for Wireless Marketing

  1. Cliff Allen says:

    One of the first things that “mobile marketers” need to remember is that potential customers will accept the idea of “pulling” information needed to make a purchase decision — not having brand awareness “pushed” to their mobile units.
    In other words, the brand awareness and education about the product category need to be done prior to a customer picking up their mobile unit. That way, information gathering (the third step in the five-step process of making a purchase) will seem natural — and welcomed — by customers.

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