MMS newpaper: a PR invention?
BEX Media has launched the first MMS based newspaper of Switzerland. MMS are sent out twice a day; the service carries pictures along with the text, covering politics, economics, sports and international stock exchanges results.
As Rafat Ali says on Paidcontent, “someone is claiming that is an MMS newspaper”. I haven’t seen the service, so I can’t express an opinion, I can just say the concept of “newspaper” is rather complex and goes far behind a news service. Probably MMS news are a good service idea, while MMS newspaper is simply an excellent PR invention.