Digital advertising and marketing: only the best ideas worldwide, since 2003

KLM: dream & win

May 8, 2004 at 3:06 by Martina Comments

KLM has just launched, for the umpteenth time, an online competition that allows people to win plane tickets.
I do like the use of online competitions to get people’s attention, but I believe KLM is pushing too hard on this marketing solution. I’m becoming sick of getting email from KLM (twice a month, maybe more), telling me I can win and travel around the world for free.

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