Cornetto’s mobile love potion
The popular icecream Cornetto will be distributed this summer in six new flavours: the so called “Love potions”. To support the launch, Unilever has massively invested in Tv advertising, but has also asked Flytxt to develop a text & win campaign. Revolution Magazine reports that a “Teasecard” will be distributed to people buying the new Cornetto. The card will allow them to enter a competition by sending an MMS, getting the chance to win 1,000 pounds to spend on a dream date.