After the big buzz created by Ford with its Evil-Ka viral campaign, the public opinion is now attracted by Corel and its seewhogotfired.com (the “feature rich” video is simply fantastic). The Ottawa Business Journal dedicates a good article to viral marketing, quoting opinions of Corel people behind the SeeWhoGotFired idea, and presenting a few more online viral campaigns, such as Burger King’s subservientchicken.com.
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This campaign is terrible, especially when you consider how many people Corel has laid off (over half its workforce). Yeah. Pretty funny.