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BT: wheredidthetimego?

June 1, 2004 at 9:03 by Martina Comments

British Telecom is hoping to spread the viral buzz with its latest campaign: wheredidthetimego? There is a gloomy microsite, developed by Agency.com, which aims to make people understand how much time they waste browsing the internet with a slow connection. The site let allows visitors to calculate how much time they’ve spent doing the most common things of a daily routine, like sleeping, “making waves” and working.
The message is clear: “don’t waste another minute: get broadband from BT”.

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