Digital advertising and marketing: only the best ideas worldwide, since 2003

All eyes on mobile entertainment

June 7, 2004 at 10:58 by Martina Comments

“Mobile entertainment has reached the point of consumer validation – We know it’s a market. It’s delivering tangible results and returns.” Golden words by Paul Palmieri, director of business development for Verizon Wireless, quoted in an article on Wired. There’s excitement in the industry for the growing revenues deriving from wireless. The market is reaching a critical mass and new players are entering the arena, bringing content and experience from Europe and Asia. However, as the article points out, some potential growth is being inhibited by the way mobile content is sold.

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