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CK: Summer in the City

July 1, 2004 at 2:37 by Martina Comments

Unilever is starting today in Germany, Austria and Switzerland an integrated marketing campaign to promote its “CK One” parfume. WUV reports the initiative will take advantage of print, billboards, Internet and mobile advertising. Sony Ericsson and Douglas Parfumeries will cooperate in the campaign. Douglas, in particular will distribute over 2.5 million cards to engage customers in an SMS interaction.

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