Australians search & click

The Australian search market will be worth 70$ million this year and will grow to $250 million in 2008. The Australia IT says “the appetite for pay-per-click advertising is growing”, quoting the results of a recen analysis by Frost & Sullivan. Among the results presented, it’s interesting to note that Eighty-six per cent of advertisers surveyed said they were satisfied with the return on investment from search marketing.