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Australians search & click

July 5, 2004 at 7:18 by Martina Comments

The Australian search market will be worth 70$ million this year and will grow to $250 million in 2008. The Australia IT says “the appetite for pay-per-click advertising is growing”, quoting the results of a recen analysis by Frost & Sullivan. Among the results presented, it’s interesting to note that Eighty-six per cent of advertisers surveyed said they were satisfied with the return on investment from search marketing.

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