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Let The Dreams Begin

July 25, 2004 at 10:22 by Martina Comments

NYC2012, the committee leading New York’s bid to host the Olympic Games in 2012, today announced the relaunch of its Web site,, and promotional blitz by interactive agency R/GA, as part of NYC2012′s marketing campaign titled “Let The Dreams Begin,” which was unveiled last month. The site uses animated images to draw parallels between the ambitious and competitive spirit of New Yorkers and the aspirations and dreams of Olympic athletes.

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2 Responses to Let The Dreams Begin

  1. Sam says:

    Just have a look at The site really plays the brand to its strength.

  2. Thanks. We had a lot of fun designing it.

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