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Norwich Union presents “desktop athlete”

July 26, 2004 at 10:35 by Martina Comments

Insurer Norwich Union will support UK athletics at the upcoming Olympic Games and has developed a “desktop athlete” to let users know about the sponsorship. Brand Republic explains the application provides sports news alerts and services, while leaping, jogging and stretching on users’ desktops.
A good example of advertising moving beyond the browser.

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