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Integrated mktg action for Vin Diesel

August 27, 2004 at 5:37 by Martina Comments

‘The Chronicles of Riddick’ will be promoted in the UK with an integrated marketing campaign. As Revolution Magazine reports, mobile marketing will be part of the media mix. An MMS campaign will target men aged aged between 16 and 34 interested in films. Online ads will also run on movie related web sites.

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