Digital advertising and marketing: only the best ideas worldwide, since 2003

Spot the Vegan

December 10, 2004 at 9:19 by Martina Comments

Spot the Vegan… It sounds like a menace, but it’s simply the tagline of a new viral campaign launched by the Vegan Society to promote the benefits of a vegan lifestyle. Revolution Magazine reports the campaign invites users to choose between six healthy-looking individuals to work out which one is a vegan.
The creative is by Limone Media.

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