Mobile phones as a fashion statement
… for men. A new research by Idc found out that young adult males are more likely than females to purchase mobile phones as fashion statements. The study, “What Makes Mobile Users Tick? The Underlying Factors of Mobile Phone Usage and Purchase Criteria” also reveals a number of other corollaries about mobile phone users’ perceptions about their phones. For example, productivity and convenience benefits are paramount to more users compared to other fundamental benefits, such as safety and security or style and status.