Yahoo! the Life Engine
Marketers listen up: Yahoo! targets specific online audiences like no other does (or, at least, this is what they say). Medipost says a new print and online campaign will target media buyers and marketers explaining the precision of Yahoo!’s advertising systems. The online campaign is dedicated to Yahoo! as a Life Engine. Developed by WPP’s Soho Square it presents Yahoo! clients wearing t-shirts with specific ad-related messages.