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The TGV runs online

January 13, 2005 at 2:28 by Martina Comments

A couple of months ago, we talked about TGV, the ultra fast French train, promoting itself with an online marketing effort. Now Le Journal du Net (in French) provides us with some campaign’s insights. The initiative (creative by TBWA Interactive) featured an online film (which was watched one million times) and a dedicated web site Cestunchoix.com (which received over 460.000 unique visitors). Banners click-through was 4.44% and about 47.500 visitors arrived on the site thanks to email marketing. Conversion rates were also positive, with 3.37% passengers purchasing their TGV ticket after visiting the site.

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