Speedy Relief for Comic Relief
Comic Relief has run a viral challenge for Red Nose Day 05 and thirty agencies pitched ideas for viral games and movies. Inbox Digital was one of five agencies chosen to produce viral work that appears on the Red Nose Day website. The viral game, Speedy Relief, aims at driving traffic to the site of the charity organization Comic Relief. The game received a big push last week by Radio 1 DJ Chris Moyles who talked about it during its radio show. 100,000 players joined the game in the two hours following Moyles’ programme.