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7 Sins and an advergame

April 15, 2005 at 2:54 by Martina Comments

Atari is promoting its new videogame “7 Sins” with an advergame on Studenti.it Italy’s most visited students portal. In the game players are invited to go shopping in the Apple City to buy or steal sexy product with the aim of building their own 7 sins’ profile. PubblicitĂ  Italia reports the game is promoted with rich media and leaderboards targeting young users (but they must be older than 18…).

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