Keyword prices are declining
Good news for advertisers, bad news for publishers: according to the Fathom Online Keyword Price Index released today, in May the keyword prices of monitored categories such as retail, consumer services, travel, finance, telecommunications etc. decreased by 30 percent. Only the automotive terms increased a little bit. To tell the truth this looks like a market response to the overall increase in prices reported in April.
According to Fathom Online, the data show that keywords prices reflect seasonal trends, confirming the power of the consumer-driven marketplace.