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Sony Ericsson goes to Wimbledon

June 17, 2005 at 5:13 by Martina Comments

Sony Ericsson has signed a sponsorship agreement with the Daily Mail to run a series of ads during the upcoming Wimbledon tennis tournament. Mediaweek reports Sony Ericsson will sponsor the online journal section dedicated to Wimbledon as well as a special 12-page supplement to be included in the paper on Monday 20 June.
Looking at how the Sony Ericsson banner appears now on the Wimbledon section, this looks like a very good deal only for the Daily Mail…

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