Kermit for BMW
You might have already heard of “Prinzip Freunde” a site packed with advertainment/infotainment content created by BMW to connect with its customers. It was launched one year ago to promote the BMW 1er and it’s nice to see it’s still alive and kicky. One of the main characteristics of the site (which is only in German) which attracts visitors’ attention, is the fact it gives away a lot of prizes. Right now, among the others, it is possible to win tickets to the upcoming F1 Gran Prix in Hockenheim. Online ads starring Kermit the Frog are currently being used to promote the competition and drive traffic to the site.