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Not impressed by Hilton

June 24, 2005 at 8:03 by Martina Comments

Webliquid is behind the viral campaign launched by Hilton Hotels to promote its brand in the UK.
Have a look at www.impresshilton.co.uk and tell me if you’re impressed or disappointed. Given Hilton’s target audience, I wonder what’s the value of this campaign. Too me it looks like they went viral just because everybody is going viral…
impress_hilton.jpg

3 Responses to Not impressed by Hilton

  1. Here in France too, many brands went on viral marketing because it’s very fashion. I agree with you about Hilton :-( ( 1/10

  2. I’m definately not impressed. It’s a lousy campaign, even if I would like to win the prize, but that’s another story…

  3. Meg says:

    This is horrible! The animation makes it look like the guy’s mouth is going to fall off. And it doesn’t have any sound! What’s the point?

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