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Chevrolet and your style

June 28, 2005 at 9:27 by Martina Comments

chevrolet_style.gifIn Argentina Chevrolet has launched an integrated campaign to target young adults. Adlatina (free reg.) reports MRM Partners has created a promotion which starts with the distribution of postcards in popular bars and restaurants in Buenos Aires and ends with a sort of interactive game on a dedicated microsite. The competition challenges visitors to build up a character that best reflects their personality using the available styles. As usual, iPod are the prizes.
Probably (and hopefully) the offline campaign looks nicer than its online version.

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2 Responses to Chevrolet and your style

  1. Guy White says:

    The site is actually quite sharp. The concept of matching cars to people based on style is leading edge. I don’t know where the picture came from that is on this post, but it doesn’t do the site justice. Suggest people check out the real thing and ignore the last line of this blogpost.

  2. Martina says:

    I posted this entry last May, the site now has changed. Fortunately it has improved!

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