An advergame as preview of a videogame
If you enjoy shooting videogames (I loved playing Call of Duty and Medal of Honor with my colleagues), you will surely enjoy the “mini” version of Bet On Soldier created by Inbox Digital. The graphics is excellent and the online game really gives you the idea of how the PC game will be.
This isn’t an advergame at 100 percent, but it’s a smart use of the Internet to generate interest in an upcoming release.
Oli Christie, Creative Director of Inbox Digital commented:
This exciting game furthers our capabilities in the viral gaming area. The game takes production values to a new level and this gaming experience should really drive the viral opportunity to create interest this the game amongst the core target audience – PC gamers; it will be a perfect springboard for the launch campaign”.
I believe this is an excellent advergame (as I noted in my review) It does an excellent job of integrating the overall idea behind the product, without cheapening the experience.
The only thing I disagree with is the comments about excellent graphics, and taking production values “to a new level”. While it is certainly better than average, and definitely achieves the goals, I have seen work that has much higher production values than this piece.
He Brian,
I’m from Holland, and working on the Digital Marketing Handbook 2005 [IAB]. In this book also a chapter about Online Gaming. Including advergaming. Is the preview Advergame new? Or are there other examples.
Cheers,
Hans