Digital advertising and marketing: only the best ideas worldwide, since 2003

A mobile trivia for Cry Wolf

July 18, 2005 at 3:24 by Martina Comments

Cry Wolf is not only a song by A-Ha, but it’s also an upcoming movie which will be promoted through a mobile initiative called “IM in the Hunt”. AOL, Chrysler Corporation and Rogue Pictures have joined forces to create a mobile trivia game to be played through AOL Instant Messenger, independently from the mobile carrier. “IM in the Hunt” targets teens and young adults giving away a trip to Los Angeles and a final grand prize, a Chrysler Crossfire.

Comments are closed.

Advertise here