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Peroni, beer and football

July 26, 2005 at 10:06 by Martina Comments

Italian beer Peroni has launched a competition to engage football fans and make them win tickets for the National team matches. “Peroni Stadium” is promoted with print ads and a website which unfortunately just provides the information on how to enter the competition. Despite the fact it lacks interactivity and it’s only in Italian, the website is definitely worth a visit for its graphics: it features an above view of a living room which looks like a football field.
peroni_stadium.jpg

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One Response to Peroni, beer and football

  1. annalisa says:

    At this moment the web site:
    http://www.peronistadium.it
    is really interactive as you could partecipate in the competition and vote the best way of supporting the italian football team!
    The competition is addressed to italian football lovers…

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