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Lack of technology knowledge impacts online marketing

August 8, 2005 at 8:13 by Martina Comments

We know why you fail… Netimperative reports the results of the Internet Campaign Effectiveness Study from Web testing firm SciVisum which found out a lack of technology knowledge is the key factor impacting successful Internet campaign planning. According to the study, a IT and marketing departments usually “don’t talk with each other”, and this often causes severe problems as website overloads and server crashes.

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