French guide to corporate blogging

If you can read French, have a look at this article on Le Journal Du Net on corporate blogging. It provides an overview on the topic and a five tips to get the best out of it. 1. Be transparent 2. It’s forbidden to forbid 3. Bring value added content 4. Blog regularly 5. Be open to the outside world.
Loïc Le Meur, one of the top French bloggers, currently Executive VP & Managing Director of Europe for SixApart (the Company behind TypePad and Movable Type), contributed to the column.