Digital advertising and marketing: only the best ideas worldwide, since 2003

Bruster’s ice-cream and charity

September 12, 2005 at 7:17 by Martina Comments

Bruster’s ice-cream is online with an advertainment website targeting young surfers. The virtual visit allows users to interact with a series of cartoon characters and find out about the Bruster’s promotions. Among the features offered, coupons to get discounts on ice-cream’s purchase and a charity initiative: each time a user refers a friend, Bruster’s donates 10 cents (yes, they won’t go bankrupt with this :-( to Operation Warm, which provides winter coats to kids-in-need.
bruster.jpg

File under:

One Response to Bruster’s ice-cream and charity

  1. Dinna404 says:

    That’s a fun little piece and it’s nice to see them contributing to a good cause. I wonder how much money they have collected so far?

Advertise here