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Smile, you’re on a branded speed camera

October 11, 2005 at 7:32 by Martina Comments

hp_highway.jpgEmily from Textually pointed me to this curious news coming from the United Arab Emirates: in Dubai, speed cameras on highway are sponsored. The BBC reports Hewlett Packard is the first brand associating itself to the device. Analyst doubt this is a smart choice, since it only brings a negative image to people’s mind. HP, on the other side, says this is just being a good corporate citizen by trying to persuade people to drive more carefully.
Anyway, given the driving speed on Dubai’s highways (it has one of the highest accident rates per capita in the world) I doubt people will even notice the ads…

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