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Polartec: shave your Yeti

October 31, 2005 at 12:37 by Martina Comments

Polartec has launched a viral marketing effort to promote its performance fabrics.
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Shave your Yeti online and then make him happy with a Polartec shirt. Before clicking, be aware that the Yeti is really ugly…


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Shave your Yeti is based on a good creative idea, but it has been poorly developed. To tell the truth, the effort isn’t really worth generating word-of-mouth. Furthermore Polartec brand isn’t visible enough.

One Response to Polartec: shave your Yeti

  1. Ben Popken says:

    In the past week my cross post of this
    http://gattacainc.typepad.com/my_weblog/2005/10/shave_my_yeti.html
    Has been getting mad google hits.

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