Polartec: shave your Yeti

Polartec has launched a viral marketing effort to promote its performance fabrics.

Shave your Yeti online and then make him happy with a Polartec shirt. Before clicking, be aware that the Yeti is really ugly…

Shave your Yeti is based on a good creative idea, but it has been poorly developed. To tell the truth, the effort isn’t really worth generating word-of-mouth. Furthermore Polartec brand isn’t visible enough.