Brandweek has named the top guerrilla marketers of the year. In Brandweek vision, guerrilla is based on the concept “let us entertain you”. Among the winners we find Chicken Little, Audi, Qwest and Peta.
A nice report with brief case studies can be downloaded here (opens .pdf).
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen
This is a good list of companies, reflecting the malleable nature of Guerilla/Buzz marketing. You have comapnies that rely heavily on this style and others who incorporate it with more traditional marketing. It can be changed to fit in.
There is a place for Guerilla marketing in every organization’s strategy and this list proves it.
well, they should consider also the small biz world!