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Guerrilla Marketers of the Year

November 23, 2005 at 5:49 by Martina Comments

Brandweek has named the top guerrilla marketers of the year. In Brandweek vision, guerrilla is based on the concept “let us entertain you”. Among the winners we find Chicken Little, Audi, Qwest and Peta.
A nice report with brief case studies can be downloaded here (opens .pdf).

2 Responses to Guerrilla Marketers of the Year

  1. DeCesaro says:

    This is a good list of companies, reflecting the malleable nature of Guerilla/Buzz marketing. You have comapnies that rely heavily on this style and others who incorporate it with more traditional marketing. It can be changed to fit in.
    There is a place for Guerilla marketing in every organization’s strategy and this list proves it.

  2. Jochen says:

    well, they should consider also the small biz world!

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