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Agency-advertiser, it’s an hard life!

November 24, 2005 at 11:18 by Martina Comments

The New York Times reports a recent survey found out the relationships between agencies and clients are going pretty bad, preventing the parties to work more productively. As Nancy L. Salz, a consultant based in New York explains, there are huge opportunities to work better together but there is also a huge gap between the two sides. For example, when asked to assess the level of teamwork that exists in their relationships, 59 percent of the advertiser respondents said there was more teamwork but only 25 percent of the agency respondents agreed.

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