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An Absolut Christmas

December 1, 2005 at 8:32 by Martina Comments

John pointed me to this nice online campaign by Absolut: select your favourite Absolut Christmas ad from the past, send it as e-card to friends and win a stay at the IceHotel in Sweden.
I like the idea because it is extremely simple. A lot of people love Absolut ads and are I’m sure they are also willing to use such ads as Christmas cards. So the word-of-mouth is granted with a tiny effort… just recycling content from the past. Cheap and effective!


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One Response to An Absolut Christmas

  1. Hmm… that interface seems familiar.

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