Adidas plays with Google Earth
Google Earth is eventually available for Mac. Thanks to this post on Rhizm I immediately have the chance to test it to play the new online game launched by Adidas Australia.
The +10 Playoffs campaign idea is extremely cool: it’s a football quiz which takes advantage of Google Earth to provide hints for answering correctly.
Unfortunately the quiz itself isn’t as exciting as the concept. Of course it requires quite a lot of football knowledge, but a part from the interaction with Google Earth, there isn’t much going on… it’s just a quiz… Anyway congrats to the agency who did this (who is?), it’s probably the first online campaign with Google Earth and it surely shows the potentials of the tool integration.