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Adidas plays with Google Earth

January 16, 2006 at 5:45 by Martina Comments

Google Earth is eventually available for Mac. Thanks to this post on Rhizm I immediately have the chance to test it to play the new online game launched by Adidas Australia.
The +10 Playoffs campaign idea is extremely cool: it’s a football quiz which takes advantage of Google Earth to provide hints for answering correctly.
Unfortunately the quiz itself isn’t as exciting as the concept. Of course it requires quite a lot of football knowledge, but a part from the interaction with Google Earth, there isn’t much going on… it’s just a quiz… Anyway congrats to the agency who did this (who is?), it’s probably the first online campaign with Google Earth and it surely shows the potentials of the tool integration.

2 Responses to Adidas plays with Google Earth

  1. sammi says:

    We did it!
    We’re called Sputnik Agency and we’re based in Melbourne, Australia.

  2. sammi says:

    +TEN PLAYOFFS works a lot better on a PC than it does on the mac as the web browser opens in a window within the Google Earth application itself, at the time the game was developed the mac version hadn’t been released and it still seems to be under heavy development, for the bext experience, play it on a PC until the mac version matures a little more.
    If you’d like any more info, please shoot us a message
    Sammi Needham

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