Take the SuperBowl ads with you
This year the SuperBowl ads could arrive on your iPod also. Of course, you need to actively download them, but brands will make everything possible to make them available to portable video-capable devices. According to USA Today the new small screens will help advertisers amortizing the costs of SuperBowl ads since the NFL decided to post the ads after high-paying sponsors complained they were shut out from seeing the TV ads in the stadium.
Some brands like, for example, Pepsi, will also launch collateral activities to go beyond the TV spot and further engage consumers (check in a few days www.brownandbubbly.com).