The PR audience is intelligent
â€śThe U.S. and the rest of the world have much to learn from the Norwegian PR-market.â€ť
Responsible for that â€śmodestâ€ť statement is Jerry Judge, a former top manager of the PR-agency Lowe. Never underestimate your audience, like the Americans do, is Jerry Judgeâ€™s advice.
Jerry Judge says that the Norwegian PR sees its audience like intelligent human beings.
Maybe the Olympic gold medals to Norway have gone to their headsâ€¦